Social media management service refers to the process of overseeing and managing a business’s or individual’s online presence across various social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It involves a combination of strategies, tools, and actions to effectively engage with audiences, promote brands, and build a positive online reputation.

Social media management services are typically provided by agencies or professionals to help businesses leverage social platforms for marketing, communication, and growth.

Though having an in-house social media team may be costly, outsourcing to a management agency tends to be more cost-effective while allowing for access to more types of expertise and tools. Management services can shape their activities according to business requirements and easily adapt to shifts in the social media scene.